Building for Yourself vs Building for Users
Most of the features I have shipped across solo projects were ones I wanted, not ones anyone asked for. Building for yourself is a brilliant starting point. It is a terrible finishing line.
An app of my own
In developmentLess admin.
More time for the dogs.
I’m building software for independent dog walkers, from the first enquiry to the regular walking week.
Visit RoundtailsWhere it started
Pax has had the same dog walker since he was a pup. Over that time, I’ve seen the admin she’s been trying to keep on top of alongside the rest of her business and life in general.
That’s where Roundtails began. Seeing someone caring for the dogs while also trying to find time for all the work around them made me want to help.

What I’m building
I’m bringing enquiries, client details and regular walks together. The aim is to cut down on the retyping, chasing and piecing things together.
Keep the enquiry, conversations and meeting details together.
Check the walking week and put together a proposal with days, collection times and prices.
Carry the agreed routine into registration, with the dog’s care details and permissions.

The bit that matters
The software should carry information forward and handle the repetitive bits. The decisions that depend on knowing a dog, building trust or recognising a good fit stay with the walker.
Where it is now
The app is in development. The Roundtails site has more about the product, guides for dog walkers and a list for launch updates.
Most of the features I have shipped across solo projects were ones I wanted, not ones anyone asked for. Building for yourself is a brilliant starting point. It is a terrible finishing line.
A personal journey from design leadership to building and launching projects using agentic coding tools like Cursor, exploring the shift from idea to execution.