Work & apps

Things I’m
working on.

I’m a Lead Product Designer at Deel. I also build apps of my own through Crafted by Fort.

By day

Deel

Lead Product Designer

I lead design in Core, the group of teams building the foundations of Deel.

That covers AI, Design System, Platform, Settings, Motion and Animation, Mobile, Home and Analytics.

About Deel

Writing about design

Leading teams →AI & product design →

My apps

Crafted by Fort →

For dog walkers

Roundtails

Bookings, client details and the walking week. I’m building Roundtails to help dog walkers manage their business.

About Roundtails

Finding the words

tonen

Find words for real moments.

tonen on the App Store

Habit tracking

Cadence

Make room for better habits.

Cadence on the App Store

Pigeon Toss

A coin-toss game.

Pigeon Toss on the App Store

ReadyVenue

Venue preparation for Martyn’s Law.

ReadyVenue on the App Store

Nyah

A wardrobe and outfit planner for your iPhone.

Nyah on the App Store

Seek

A photo scavenger hunt. Find things around you and take a picture.

Seek on the App Store

CV Anywhere

Build your CV, tailor it to a role and keep track of your applications.

Visit CV Anywhere

More apps

Web & iOS

GPT Wrapper Apps

App ideas and plans to help you start building.

DealSheet AI

Deal management with AI.

HookSmith AI

Hooks, scripts and videos for your content.

Lowkey You

Understand how you come across, quietly

TakeTheGrid

A game of claiming and holding territory.

Earlier projects

CleanReader

A Chrome extension for reading articles without the clutter.

How I built it →

Best AI Things

A directory of AI tools.

About the project →

Writing about building

Getting Into Agentic Coding: How I Went from Zero to Building and Launching

A personal journey from design leadership to building and launching projects using agentic coding tools like Cursor, exploring the shift from idea to execution.

Building for Yourself vs Building for Users

Most of the features I have shipped across solo projects were ones I wanted, not ones anyone asked for. Building for yourself is a brilliant starting point. It is a terrible finishing line.

Why senior designers should build products, not just decks

Senior designers often spend more time on strategy decks than building real products. Here's why shipping something real changes everything—and how it sharpens your design judgement.

Earlier work

Some of the work I did before Deel.

Shopify